How to Adapt to iOS 15 Updates Affecting Email Marketing – Apple has announced a major change to their iOS 15 update that impacts how we all use our iPhones. Many people have expressed concern over the new update, as it restricts some functionality which many of us are used to. Email marketing has been one of the most popular uses for an iPhone, and so this update has people wondering what they should do.
What is the iOS 15 Update?
The iOS 15 update is a new software update for Apple devices that includes a variety of new features and improvements. One of the most significant changes is the addition of a new privacy feature called App Tracking Transparency (ATT).
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This feature will require apps to ask for permission before tracking your data. This will affect how email marketers are able to track data, as well as how they personalize and target their marketing messages.
As a result of this change, email marketers will need to be more careful about how they collect and use data. They will also need to be more transparent with their subscribers about what data they are collecting and why.
The iOS 15 update will be released to the public in the fall of 2020. In the meantime, email marketers should start planning for how they will need to adjust their strategies to comply with the new privacy feature.
How Does the iOS 15 Update Affect Email Marketing?
The new iOS 15 update has been released and it includes some changes that could affect email marketing. Here are a few things to keep in mind:
- The new update includes a feature called “Scheduled Delivery” which allows users to schedule when they want an email to be delivered. This could be useful for sending time-sensitive emails, but it could also mean that people will be less likely to open emails as soon as they arrive in their inbox.
- The update also includes a new “Tracking Protection” feature that could impact how email tracking works. This feature will block any third-party cookies from being used to track email opens, clicks, etc. This means that if you’re using third-party tools to track your email analytics, you may not be able to get accurate data.
- Finally, the update includes a change to how Apple Mail handles images. Previously, Apple Mail would automatically download all images from an email. Now, users will have the option to choose whether or not they want to download images from an email before opening it. This could impact how your emails are displayed and how many people actually see your images.
Changes in Marketing Tactics
- Changes in marketing tactics: As Apple continues to evolve its iOS operating system, email marketing campaigns will need to adapt to stay effective. One change that marketers will need to make is to ensure that their email campaigns are optimized for Apple’s new Notification Center. This feature allows users to view and manage notifications from all apps in one place. As a result, email marketers will need to make sure their messages stand out from the rest and are relevant to the user.
- Another change that email marketers will need to be aware of is the new “Do Not Disturb While Driving” feature. This feature silences all incoming notifications while the user is driving. Email marketers will need to take this into account when planning their campaigns and timing their messages so that they are not sent while the user is driving.
- Finally, email marketers will need to be aware of changes in the way that users access their email on their iOS devices. For example, Apple has recently introduced a new “split screen” feature that allows users to view two apps at the same time. Email marketers will need to make sure their messages are still visible and easy to read when viewed on a split screen.
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What Types of Emails are Affected by the iOS 15 Update?
The recent iOS 15 update has caused some changes in the way email marketing works. Here are some of the most common types of emails that are affected by the update:
- Transactional emails: These are emails that are sent as part of a transaction, such as a confirmation or receipt.
- Marketing emails: These are promotional emails that are sent to customers and prospects.
- Newsletters: These are typically sent on a regular basis to subscribers and include a mix of content, such as articles, images, and videos.
- Announcements: These are special emails that are sent to announce a new product, service, or event.
- Educational emails: These are Emails that provide educational content, such as tutorials, tips, and resources.
Alternative Methods to Reach Your Audience
There are a few alternative methods to reach your audience if you’re having trouble adapting to iOS updates affecting email marketing.
One method is to use push notifications. You can set up push notifications so that your subscribers will receive a notification whenever you send out a new email. This way, they can read your emails even if they don’t have the app open.
Another method is to send your emails as text messages. This way, your subscribers will still be able to read your emails even if they don’t have the app open.
You can also try using a different email service. If you’re having trouble adapting to the changes in iOS, you might find that a different email service works better for you.
Conclusion
As we’ve seen, iOS 15 brings a number of changes to the way that email marketing works. While some of these changes may be challenging to adapt to at first, they offer opportunities for email marketers to get more creative with their campaigns. By taking advantage of features like the new notifications and widgets, marketers can ensure that their messages stand out in the crowded inboxes of their subscribers. With a little bit of creativity, email marketing can continue to be an effective tool for reaching customers on iOS devices. Now you know how to adapt to iOS 15 updates affecting email marketing
FAQ
What Are the Changes to Email Marketing in iOS 15?
There are a few changes to email marketing in iOS 15 that you should be aware of. First, Apple is now requiring all apps to use their own Mail app when sending marketing emails. This means that you will no longer be able to use your own email client to send marketing emails to iOS users.
Second, Apple is also changing the way that marketing emails are displayed in the Mail app. In the past, marketing emails would often be grouped together in a separate folder. However, in iOS 15, they will now be displayed alongside other emails in the inbox.
Lastly, Apple is giving users the ability to unsubscribe from marketing emails directly from the Mail app. This means that it will be easier for users to opt-out of your email list if they no longer want to receive your messages.
These changes may seem like a hassle at first, but they’re actually not that difficult to adapt to. Just make sure that you update your email marketing strategy accordingly and you should be good to go.
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What are the Alternatives On How to Adapt to iOS 15 Updates Affecting Email Marketing
There are a few alternatives to traditional emails that you can use in iOS 15. These include:
- iMessage: iMessage is a messaging app that comes pre-installed on all iPhones and iPads. It allows you to send text, images, videos, and other files to other Apple users.
- WhatsApp: WhatsApp is a messaging app that is available for both iPhone and Android devices. It allows you to send text, images, videos, and other files to other WhatsApp users.
- Facebook Messenger: Facebook Messenger is a messaging app that is available for both iPhone and Android devices. It allows you to send text, images, videos, and other files to other Facebook Messenger users.
- WeChat: WeChat is a messaging app that is available for both iPhone and Android devices. It allows you to send text, images, videos, and other files to other WeChat users.
- Telegram: Telegram is a messaging app that is available for both iPhone and Android devices. It allows you to send text, images, videos, and other files to other Telegram users.
How Do You Convert Your Old Email List from HTML to Text?
If you’re using an email marketing service like Mailchimp or Constant Contact, you can usually just export your old email list as a .csv file. Then, when you import the .csv file into your new account, you can specify that the emails are text-based rather than HTML-based.
If you’re not using an email marketing service, you’ll need to convert your old email list from HTML to text manually. To do this, open each email in your list in a text editor like Notepad++ or Sublime Text. Then, save each email as a .txt file. Once you’ve done this for all of the emails in your list, you can import them into your new account as text-based emails.
How Do You Send Emails From a Mac OS X Server to an iPhone (or iPad)
- How Do You Send Emails From a Mac OS X Server to an iPhone (or iPad)
If you manage your own email server, you’ll need to make sure that it is compatible with the latest iOS updates. This can be done by installing the latest software updates for your server. Alternatively, you can use a third-party email service that is compatible with the latest iOS updates.
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- How Do You Send Emails From an iPhone (or iPad) to a Mac OS X Server
You can use the Mail app on your iPhone or iPad to send emails to a Mac OS X server. To do this, you’ll need to enter the server address, username, and password into the Mail app settings. Once you’ve done this, you’ll be able to send and receive emails from your server just like you would from any other email account.
